Why you should be picky when selecting a sponsor to sign under
Selecting a sponsor for your Chalk Couture business is an important decision to make when you’ve decided to join Chalk Couture, or another direct sales company. I’m sure you’ve seen many social media posts that scream “JOIN MY TEAM” but what will being on their team really be like? Will you be supported? Will you be taught new ideas? how to run a business exclusively online? how to set up for vendor shows? Or perhaps you’ll be added to a multitude of FaceBook groups and told to go look in the files for information, or check out the back office, essentially feeling very alone and unsupported.
Many people will simply sign under the person who introduced the company to them or a friend who is already a part of the company. I strongly encourage you to first do your research on who you really want to be your sponsor or up-line in your new business. If you’re really serious about making this a business, now is not the time to join under your sister’s best friend’s niece.
For me, having already tried joining under friends or family and feeling very alone and unsupported, I knew I wanted my journey with Chalk Couture to be different. Which is why I was one of the few U.S. designers who waited until Chalk Couture launched in Canada because I specifically wanted to be on the Dream Creators team. My sponsor is Canadian, and having already been a part of some of her other courses, I knew she would be an active leader who practices what she preaches. I’ve learned so much from her about business, social media, and blogging. I can’t wait to share what I’ve learned from her and other leaders in the company with you!
I recently asked other direct sellers and network marketing mavens about how they chose their sponsor. Here are their insights on how to make the best decision for yourself.
5 Areas to Consider when Selecting Your Chalk Couture Sponsor
Do you choose someone who is on their way up? Or do you select the person who has already made it to the top? This factor came up in almost every answer I received but their views were mixed on which way to go.
Choosing someone who is up a few ranks in the company, but hasn’t yet made it to the top could be a good idea. They are likely actively working their business and building their team. They may not have all of the answers or as much experience, but they know where to find it.
Selecting someone who has made it to the top has its perks and also its downside. If they’ve made it to the top, they are obviously successful. They know how to recruit and sell. They have an established team. The downside, they have such a large team, it’s possible they won’t be able to offer you any one-on-one time. You don’t want to become just a number.
Perhaps you hosted or attended one of her parties, or she is a friend who recently joined and is super excited about the opportunity. These are the two most likely scenarios of how someone joins a direct sales company. Joining someone you already know feels natural. Hopefully your attitudes toward business match and you receive the support you need. Personally, I don’t choose friends to join under anymore. I have had too many friendships end because of something on the business side. Instead, I choose friends to be an accountability partner and we support each other that way, instead of changing the dynamic of our friendship.
Do you want to attend in-person team meetings or have someone local to share supplies with and do vendor events together? If so, you should choose someone local to you. Maybe you don’t mind that your sponsor or up-line lives in another state. Maybe you are the first in your local area with this company. Be sure to ask how team support will happen. No matter your view on location, it is still something to consider.
This is the category I personally think deserves the most weight in your decision. I want to know that whomever I sign under they will be a good leader. They are hard-working and lead by example. Someone who is actively working their business, is willing to mentor and train their team, cares and recognizes accomplishments, and has long-term plans with their business. One other important factor for me is they are continually willing to educate themselves about the business, marketing and relationships.
Just like leadership values, training should also be one of the highest priorities when considering your sponsor. Like I mentioned before, you don’t want to trying to figure out all of this on your own. The team you sign under should have regular training, monthly team calls or video-conferences, or other events or training tools so you feel supported as you launch your new business.
Now that you know some of the key areas to consider when selecting your sponsor or upline, it’s time to move on to the next steps.
- Select 2-3 potential sponsors to interview. If you’re not sure what questions to ask a potential sponsor please check out my Interviewing Potential Sponsors post. (Link to other post)
- Check out their business pages, VIP groups, or other social media.
- Ask if they are willing to let you try out their business group for a short period of time. Not all sponsors will allow you to do this due to strict policies and procedures from the corporate office.
For other posts related to joining Chalk Couture, check them out here.